Definition: vinexpo asia-pacific

Building on the success of previous editions, Vinexpo Asia-Pacific, the international wine and spirits exhibition for the Asia-Pacific region, is unanimously recognised as the leading event in the region. Nearly 700 producers from 22 countries will present their products to visitors from the Asia-Pacific region. And, thanks to its "University", Vinexpo will offer professionals the opportunity to refine their knowledge of tasting, marketing and distribution. VINEXPO ASIA-PACIFIC: A GLOBAL OFFERING...The 7,000 m² of stands at Vinexpo Asia-Pacific are taking shape, with producer countries such as France, Italy, Spain, the United States, South Africa, Germany, Chile, the United Kingdom, Portugal, China and Argentina all confirming their attendance.Among the big international names are Henkell and Söhnlein Sektkellereien (Germany), Dynasty Fine Wines (China), Santa Rita (Chile), Marques de Caceres (Spain), Banfi Distribuzione (Italy), Santa Margherita (Italy), Baarsma Wine Group (Netherlands) and Sogrape (Portugal).France will be strongly represented. As in 2006, a 1,000 m² "Pavillon France", managed by Sopexa, will host numerous French wine companies. Alongside this French space, renowned companies such as Baron Philippe de Rothschild, Lanson International, Castel Frères, Maison Louis Latour, Les Grands Chais de France, Jadot, Champagne Thiénot, CVBG Dourthe Kressmann and La Martiniquaise have also confirmed their participation. A UNIQUE OPPORTUNITY FOR BUYERS FROM ACROSS THE REGION TO MAKE CONTACTS.The exhibition is expected to welcome between 7,500 and 8,000 trade visitors (importers, wholesalers, supermarket and duty-free buyers, retailers, food and beverage managers, sommeliers, restaurateurs, etc.) from the Asia-Pacific region, to whom this upcoming exhibition in Hong Kong is exclusively dedicated.A promotional campaign as extensive as in previous years will be launched in 12 countries in the region, involving the distribution of thousands of brochures, advertising, press conferences and meetings with professionals. Not to mention the introduction of packages (flight + hotel) designed to make it easier for professionals from the Asia-Pacific region to attend.THE UNIVERSITY: TO DEEPEN YOUR KNOWLEDGE The Vinexpo Asia-Pacific University, held in parallel with the exhibition, is undoubtedly a concept that appeals to participants at the trade fair. This forum for ideas, exchanges and tastings is a key meeting place for all those who want to discover new products and expertise or improve their knowledge. Exhibitors and national or regional promotional organisations will be the main contributors. Many regions of the world, both collectively and individually, have already booked seminars or tasting sessions. New this year, Vinexpo Asia-Pacific University is being restructured. In addition to the tastings planned by exhibitors, the show has decided to organise its own events around five "chairs" corresponding to the expectations of Asian markets: Knowledge of the World's Vineyards / Tastings / Food and Wine Pairing / Marketing – Sales / Spirits.ALL INFORMATION ONLINE AT http://www.vinexpo.comLe The website www.vinexpo.com allows visitors and exhibitors to find all the information they need to optimise their presence at the show: Interactive Exhibitor Guide (GIE), communication tools, information for the media, online news briefs on the wine and spirits sector, list of exhibitors, technical information, practical information (accommodation, travel, etc.).Pre-registration for visitors (Visitor) and journalists (Press) will be open on our website vinexpo.com from mid-February 2008.For further information, please visit our website: www.vinexpo.comLieu: Hong Kong Convention and Exhibition Centre, Hong Kong – China Dates: Tuesday 27, Wednesday 28 and Thursday 29 May 2008. Exhibition opening hours: 9.30am – 6.30pm PRESS CONTACTS Vinexpo Anne Cusson – Department Director.

2008 results Vinexpo Asia-Pacific

Vinexpo Asia-Pacific 2008 broke all records and strengthened its position as Asia's leading international wine and spirits trade fair.

Vinexpo Asia-Pacific, Asia's international wine and spirits exhibition, closes today at the Hong Kong Convention and Exhibition Centre (HKCEC) after three successful days, exceeding all expectations in terms of visitor and exhibitor numbers.

The fifth edition of Vinexpo Asia-Pacific was inaugurated on Tuesday 27 May by Mr Henry Tang, Chief Secretary of the Hong Kong Government, and Ms Anne-Marie Idrac, Secretary of State for Foreign Trade, accompanied by Mr Frederik Ma, Secretary for Commerce and Economic Development, and Ms Dominique Hériard Dubreuil, President of Vinexpo Asia-Pacific.

Mr Henry Tang welcomed the return of Vinexpo Asia-Pacific to Hong Kong following the abolition of wine duties. He emphasised that Hong Kong was positioning itself as a strategic wine hub in one of the most dynamic areas of the sector.

At the close of the exhibition, attendance is estimated to have reached some 8,500 trade visitors, an increase of 24% compared to Vinexpo Asia-Pacific 2006. 41% of visitors came from Hong Kong and Macau, 59% from Asia-Pacific, mainly China, followed by Korea, Taiwan, Japan and Singapore, representing importers, wholesalers, retailers, duty-free buyers and airlines, as well as sommeliers and restaurateurs.

Commenting on these record figures, Mr Robert Beynat, Managing Director of Vinexpo, said, "Vinexpo Asia-Pacific was a resounding success, both in terms of the quality of the trade visitors and the diversity and renown of the international exhibitors."

More than 340 journalists from Asian television, radio, press and magazines, as well as wine and spirits correspondents from Europe and the United States, covered the event.

Vinexpo Asia-Pacific 2008 welcomed 692 exhibitors from 32 countries, including China, Australia, the United States, Latin America, the United Kingdom, France, Spain, Italy, Portugal, Germany, Korea, Macedonia and Moldova.

In conjunction with the event, the intensive programme of more than 30 tastings, conferences and seminars at the "Vinexpo University" was well attended, reflecting the growing interest of Asians in wines and spirits.

Ms Dominique Hériard Dubreuil said, "All exhibitors were impressed by the progress made in two years in terms of knowledge and appreciation of wine and spirits. We are convinced that this will contribute to the development of the wine and spirits industry in the region by promoting consumption."

The next Vinexpo exhibition will be held in Bordeaux from Sunday 21 June to Thursday 25 June 2009.

This will be the fifteenth edition of Vinexpo, the world's leading wine and spirits trade fair.

Vinexpo is held every two years in Bordeaux, alternating with Vinexpo Overseas.

Press contacts

Vinexpo

Anne Cusson – Press Department Director

Juliette Demptos – Press Officer

Tel: +33 (0) 556 56 01 68

Fax: +33 (0) 556 56 00 12

presse@vinexpo.com

New: Vinexpo now has its own blog at the link below: