Philosophy of an exceptional Club
Founded in 1984 by Jacques Perrin and some friends, the Club des Amateurs de Vins Exquis is an informal association open to anyone interested in wine. Today the Club has about ten thousand members and enjoys a great reputation in the world of wine, both for the quality and originality of its selections and for the information it disseminates.
The philosophy of the C.A.V.E. is both simple and demanding: to offer the best of wine to our members at a Club price. All the wines in our assortment are the result of a strict selection process. Whenever possible, we carefully follow the work of the wine growers and estates we distribute. We pay the greatest attention to the quality of the wines, but also, upstream, to the viticulture (reasoned fight, organic or biodynamic viticulture). We are wary of sectarianism, of chapels or of fashion effects. For us, a great wine is neither determined by its price nor by the reputation that preceded it: above all, it is a complex, living and vibrant being, which tells us the story of a place and a climate, which testifies to the love for the beautiful and the good of the men and women who produce it. It is this requirement that we follow on a daily basis in our approach. It is the fruit of this passion that we are proud to share with wine lovers.
What are the objectives of the C.A.V.E.?
- To offer our members high quality wines at competitive prices. Whether it is prestigious wines, recognized for a long time, or discoveries that we have the pleasure to propose regularly to our customers! With more than 1500 different references, we are also among the Swiss companies that offer the widest range of wines in Switzerland.
- To promote the culture of wine in all our approaches, without sectarianism, but by privileging the discovery and the best price/pleasure ratios as well as by tasting in the framework of our Wine School.
- To inform you usefully and pleasantly through our magazine Vinifera, our monthly newsletter and our weekly newsletters.
- To offer you a very attentive advisory service, respectful of your tastes, concerned about your gustatory pleasure as well as that of your guests. Wine is one of the most precious moments in life, those of meeting, sharing and emotion. We have at heart that these are successful.
Who selects the Club's wines?
A permanent member of the European Grand Jury since its creation in 1996, Jacques Perrin is considered one of the best tasters of his generation. Since his arrival at the C.A.V.E. in 2009, Nicolas Herbin, a brilliant taster with a passion for terroir wines, has accompanied Jacques Perrin in his selection work.
Can you be a CAVE customer without being a member of the Club?
Yes, our sales structure is open to everyone. However, you will not receive the benefits, such as the Club prices granted to our members during the monthly offers.