Definition: Swiss Taste Week

The "quality committees" are responsible for approving the proposed events. They meet two to three times a year for each canton. A list of sponsors and partners can be found on the website.

The events organised during Taste Week in Switzerland are numerous and decentralised. For example, the 2007 edition consisted of 953 events throughout Switzerland, advertised in a guide with a print run of 250,000 copies.

Charter

Why a Taste Week?

We are spending less and less time eating, products are becoming increasingly standardised, and young people and children are often unfamiliar with the taste of our traditional products. Taste therefore deserves to regain its place, and the week dedicated to it aims to encourage events that promote the pleasure of eating quality products, conviviality around the table and artisanal production.

Objectives and ethics of Taste Week:

Taste Week is part of a sustainable development approach and aims to preserve our culinary heritage. The events that form part of it reflect the richness of taste and everything related to food based on respect for products where people and the land still play an important role. They make us want to get together to eat, and make us realise that eating is a time to recharge our batteries and enjoy ourselves. Taste Week aims to:

• Promote the diversity of tastes and food cultures

• Encourage exchanges between professions in the food industry

• Raise awareness among younger generations about the pleasure of taste

• Make consumers aware of product quality

• Highlight artisanal expertise

• Promote health through a varied and balanced diet

• Encourage the discovery of quality products

• Preserve tradition and encourage culinary innovation

• Revitalise domestic culinary arts

It is aimed at children, young people, men, women, families, teachers, and anyone who loves to eat, wants to discover quality products, and take the time to savour and enjoy food.

Each event organiser undertakes to:

• create a specific event to promote a product, a recipe, expertise or conviviality
• work with quality products
• be involved in giving their event an educational aspect.