Free delivery from Fr. 300 of purchase or 18 bottles, otherwise Fr. 15
Ficelle in Saint-Pourçain is the equivalent of Beaujolais Nouveau, but less well known. Here is the legend:
In 1487, Gaultier, a tavern owner in Saint-Pourçain, was the originator of La Ficelle. In his smoky and very dark tavern, Gaultier served wine in earthenware and pewter jugs. But these did not allow him to accurately gauge his customers' consumption, which always led to endless discussions. That's when he had the idea of dipping a piece of string into the jugs, tying a knot corresponding to the measurements of the time, half a pint and a pint.
Thus was born the legend of La Ficelle.Every year, at harvest time, a new illustration, created by a group of cheerful artists, decorates all the bottles with humour. Cevin, produced by the winegrowers of Saint-Pourçain on specific terroirs, is a wine to be drunk young and fresh.