Definition: Maîtres-Conseils en Vins de France (French Wine Experts)

The Maîtres-Conseils en Vins de France is an independent association of professionals specialising in French wines sold in Switzerland. It comprises 90 importers, distributors, wholesalers and retailers. Some 80% of all French wines sold in Switzerland are represented by the Maîtres-Conseils en Vins de France. The members of the association are, in a way, ambassadors for French wines in Switzerland. Their main objective is to promote the reputation and sales of French wines on the Swiss market. In the maze of countless appellations on offer, consumers benefit from the experience and expertise of the members. That said, the association's constant work also motivates producers in France to maintain their wines at a high level of quality.