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A new logo appears on alcohol bottles as part of the "Zero alcohol during pregnancy" campaign, which began in January 2007. This campaign, launched by the National Institute for Prevention and Health Education (Inpes), will be conducted to raise awareness among pregnant women about alcohol-related problems. "Zero alcohol during pregnancy" advertisements are being published in the national press.
Alcohol is toxic to the foetus. It passes from the mother's blood to the foetus's blood. Drinking alcohol during pregnancy can harm the child's development. "Prenatal exposure to alcohol (PEA) seriously disrupts the development of the unborn child. Alcohol consumed by pregnant women easily crosses the placental barrier and its concentration quickly balances between the maternal and foetal compartments. All of the foetus's organs are susceptible to developmental disruption by alcohol. However, the central nervous system, which develops throughout pregnancy and even after birth, is the main target of alcohol," says the INPES.
It should be noted that foetal alcohol syndrome is the leading non-genetic cause of mental disability in children.
The official logo.