Definition: Brand

Any sign, name, logo or acronym, whether registered or not, used to distinguish a product or wine, the producer of which becomes the owner of the trademark. Example: Mouton Cadet is a registered trademark of Baron Philippe de Rothschild SA, created in 1930. Today, it is made from blends of wines purchased throughout the Bordeaux region, marketed in three varieties (red, white and rosé) and sold worldwide.