Definition: apéro

A familiar term for an aperitif. Invented by the French, the ritual remains popular, while becoming more sophisticated. The aperitif is a convivial moment that celebrates events, big or small, in family and social life. It is an informal opportunity to get together, chat and get to know each other. This traditional practice, which is very widespread in France and Southern Europe, offers a great opportunity to rediscover the variety and simplicity of French products, which are often little known around the world. Bread, wine, cheese, charcuterie, cider, fruit juice, delicatessen products, spirits, fruit and vegetables, catering products, seafood, etc. Such a wide variety of quality and flavours allows for multiple presentations and preparations, from the simplest to the most refined, all adapted to today's lifestyles.