Definition: Swiss Wine Promotion

Following the bankruptcy of the promotional organisation Swiss Wine Communication in February 2006, a new organisation was created in 2007.

Swiss wine is becoming more competitive. The Swiss Wine Interprofessional Association is taking up the challenges of the liberalised market and laying the groundwork for the future by developing a professional structure.

The Swiss Wine Promotion association is responsible for implementing and coordinating the marketing strategy developed at both national and international level. This strategy is based on data provided by the Swiss Wine Market Observatory of the ISV (Interprofession de la Vigne et du Vin Suisse). It is first outlined by the strategy group and then approved by the ISV's communication bodies.

Swiss Wine Promotion's main task is to enhance the image of Swiss wine at home and abroad and to promote sales in a targeted manner.

To this end, the association's objectives include:

- defining the main thrust of the Swiss wine promotion policy;

- to manage the financial resources allocated to the promotion of Swiss wines, regardless of their origin

origin, and to comply with any related terms of use (Federal Office for Agriculture);

- to promote the marketing of Swiss wines;

- to support member organisations;

- to ensure coordination between member organisations.

The members of the association are:

- the regional wine promotion offices, namely: Geneva, Vaud, Valais, Les 3 Lacs, German-speaking Switzerland and Ticino.

- SWEA - the Swiss Society of Swiss Wine Exporters;

- The ISV (Interprofessional Association of Swiss Vineyards and Wine).

The activities implemented should help to manage structural change, reposition Swiss wine and increase value creation across the wine industry as a whole. The integration of all wine-producing regions into the strategy group ensures that regional interests are taken into account and monitors proper implementation with the regions and their producers.